Visually, the design needed to communicate the level of performance and sophistication that it contains and to stand out in the marketplace. Impinj R700 readers can be mounted by included mounting brackets, which are consistent with prior reader mount spacing, or via a VESA mount hole pattern. Both require flexible mounting solutions. For exposed installations, the durability and visual impact are important, while for embedded solutions its all about reducing the size and thermal performance. The Impinj R700 is designed to be used in both embedded and exposed installations which each have their own requirements and goal. Exterior and interior surface finishes also intentionally provide better heat transfer from inside-out. The heat-sinking fins help solve thermal challenges on the device and provide unique visual impact. An internal heat slug, optimized by extensive thermal simulation and lab testing, is integrated into the bottom case. This allows installation in tight space locations. The internal components are shrink-wrapped by the form, visually showcasing them while making the overall size as small as possible. There were challenging thermal, EMI, and space constraints which our design and engineering teams worked together with Impinj to solve. The Impinj R700 design visually speaks to this increased performance, as well as addresses user feedback from previous generations of readers. It opens up new use cases in Enterprise IoT allowing companies to better track assets, manage inventory, and verify shipments. The Impinj R700 RAIN RFID reader enables faster, more accurate reading of global RFID tags.